Simple ways to keep sales strong—whether you sell online, in-store, or both
Summer can be a quieter time in retail—but it doesn’t have to be. In fact, UK retail footfall dropped 1.7% year-on-year in May 2025, despite brighter weather—proof that shoppers’ routines shift, and in-store engagement becomes more important than ever. But with a few smart adjustments, there are still plenty of ways to keep your daily living aids moving, your brand front-of-mind, and your sales consistent.
Whether you operate a brick-and-mortar store, sell online, or both, here are smart strategies to fuel momentum through the summer months and set up a strong Q3.
Refresh Your Retail Space (or Digital Storefront)
Seasonal visual updates signal to customers that something new is happening—even if the products are the same. In physical stores, this could mean creating a bright, welcoming summer display featuring your most giftable or seasonal items. Online, it’s as simple as refreshing your homepage banner or using lifestyle imagery that evokes warmth, colour, and care.
Ideas to try:
- Highlight “everyday gifting” opportunities—birthday, get well soon, or “just because”
- Group products that work well together (e.g. Uccello Kettle + Liquid Level Indicator)
- Use simple signage or graphics like “Top Pick for Mum” or “Summer Essential”
Tell the Story, Not Just the Features
Summer shoppers tend to browse more casually—especially online. The best way to turn browsers into buyers is to lean into the emotional side of your product range. Rather than leading with technical details, focus on how your products make life easier, safer, or more enjoyable.
In-store:
- Train staff to talk about the “why” behind each product—not just the “what.” A product like the Uccello Kettle isn’t just easier to pour—it’s peace of mind for someone living with arthritis or recovering from a fall.
Online:
- Make sure product pages include benefits-led language and images that show use in real-life situations.
Bundle Up to Increase Basket Size
Summer is a great time to promote small bundle deals or “complete care” sets. When customers see items working together, they’re more likely to buy more than one—especially if they’re thinking of a gift.
Examples:
- Uccello Kettle + Grip Mat for added safety and stability
- Kettle + Muggi Cup Holder for easier tea times indoors or out
- Create a “Top 3 Essentials This Summer” bundle for older parents or caregivers
Even a small incentive (like a slight saving or free delivery over a threshold) can increase average order value.
Promote What’s Popular—On Every Channel
Your bestsellers are your strongest tools. Whether you’re running a campaign on Facebook, a homepage banner, or an in-store window display, make sure your most trusted products take centre stage. These are often the easiest for staff to up sell and for customers to recommend to friends or family.
Consistency across platforms—retail floor, emails, website, social—builds recognition and trust.
A Quiet Season Can Still Be a Strong One
Retail may slow slightly in the summer, but with the right approach, your sales don’t have to. By adjusting your displays, messaging, and product groupings—online or in-store—you can keep customers engaged, maintain momentum, and build toward a strong finish in Q3.
And just as importantly, it lays the groundwork for a successful Q4 – when demand rises and customers are read to buy. Every small win now, helps position your store for even bigger results later.
Leave a Comment