While the summer months can bring slower footfall across the UK high streets, they also present a golden opportunity: it’s the perfect time to rethink how your products are displayed – and how they’re performing.
At Uccello Designs, we regularly see top-selling mobility and daily living aids under perform, simply because they aren’t being displayed in ways that encourage interaction.
Here are 3 easy merchandising tips to help ensure your best products are getting the attention – and conversions – they deserve.
1. Get Eye-Level Right: Accessibility Matters
If your customer has to crouch down or stretch to spot a product, the likelihood of them engaging with it drops dramatically – especially for those with mobility challenges.
Take the Uccello Kettle, for example. It’s not just a kitchen aid – it’s a tactile product designed to be seen, touched, and understood. But it it’s placed too low or high on a shelf, its unique tilt-to-pour functionality goes unnoticed.
Retail Tip: Position key products between chest and waist height, ideally within an ”independent living” section. Group items like the Uccello Kettle, Muggi Cup Holder, and Liquid Level Indicator together – it creates clarity and convenience for the shopper.
2. Speak to the Problem – Not Just the Product
Look at your current signage. Is it just product names and prices? Or does it speak directly to what your customer may be struggling with?
Adding simple, relatable prompts can make a world of difference:
- ”Finding it hard to lift the kettle?”
- ”Worried about spills or burns?”
- ”Ideal for arthritis, tremors, or reduced grip strength”
These lines create an instant emotional connection and make it easier for customers – or those shopping on a loved one’s behalf – to identify with a solution.
3. Let Customers Interact – Not Just Observe
Assistive products sell best when customers can try before they buy. Whether it’s seeing how something tilts, feeling how it grips, or testing its balance – that interaction builds trust.
If space allows, have demo units out of the box and ready to explore. A small note beside the item such as: ”Tilt me – I pour with one finger!” adds an inviting touch.
Short On Space? Encourage your team to give a quick demonstration. Even a short explanation of how the product works can double interest and engagement.
Bonus Tip: We’re Here to Help
Not sure your current shelf setup is hitting the mark? We offer FREE merchandising support for all Uccello stockists. Sometimes a simple change in layout or signage is all it takes to turn browsers into buyers.
Time to Refresh Your Displays?
August is the ideal moment to reset your retail space and get your store ready for the busy autumn and Christmas period. When assistive products are well-positioned, well-signed, and well-demonstrated – they don’t just sell. They sell themselves.
Need Support? Get in touch and let’s optimise your display for better sales – and better customer outcomes.
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